Racing Partnerships

The sections below outline some of the common discussion topics around sponsoring a motorsports team and the return for your investment. Thanks for taking the time to consider being a part of the race team!

Markets Reached

Karting drivers, teams, & fans

This is the primary audience that our partnership would reach. Race weekends typically have 300-500 attendees, many of who are consistently at the track throughout the competitive season. National events tend to have additional attendance from across the West Coast. Practice days typically include some regulars, but also many non-competitive drivers who are enthusiasts that may occasionally rent a kart, but generally spend their money on other hobbies.

Among these attendees, many have multiple personal cars- usually performance or specialty vehicles, are fans of professional motorsports, and choose to use their discretionary income on activities and services.

Track Attendees

A benefit of Northern California’s dominant karting track being at Sonoma Raceway is that people attending spectator and driving events at the car track frequently explore the facility and check out the karting track. These people are typically curious and have a range of backgrounds between motorsports fans who do not actively participate in the sport to people who use their personal vehicles for track days, autocrosses, and car shows.

General Public

A secondary market reached through the racing partnership is the general public that encounters the racing trailer in transit. This includes encounters on local roads and highways, charging stations, rest stops, and hotels. The number of impressions through advertising on the trailer away from the track varies significantly, but in a regular round-trip to the track, 2.5 hrs are spent in city or stop-and-go traffic and 1-2hrs are spent in flowing highway and suburb roads.

Beyond simply advertising your logo, promotions and deals for your products can also be advertised to attract more engagement or to track the visitors to your website who come from this method.

Website Traffic

This website’s predominant traffic is student engineers researching Formula SAE vehicles. This traffic is due to my experience on MIT‘s Formula SAE team and search engine optimization of my write-ups on those projects. If you’re targeting a student engineer demographic, hyperlinks and promotions on this site are the recommended course of action.

Promotion Methods

We will cater our partnership’s objectives to maximize your goals. Some options that my partners have previously used to engage with customers or for internal team building include:

• Marketing on trailer

• Promotion on this website

• Marketing on kart

• Marketing on race apparel

• Hospitality at track on race day

• Technical talk at your business about racing & karts

• Display kart/car at your event, business, or showroom

Budget

An average local race event costs around $2,500 with national events ranging from $3,500-$6,000 depending on travel distance. Additional budget capacity allows for more races, either in Southern California or in national events in the Midwest and East Coast.

Your support will enable competition in additional events. For 2026, my current schedule is 6 kart races at Sonoma Raceway and 18 practice days. With additional support, my goal is to return to dirt track mini sprint car racing in 2026 or 2027, with events in Stockton and Visalia, CA. This would be in addition to the karting events.