Racing Partnerships

Thanks for taking the time to consider being a part of the race team! The sections below outline some of the common discussion topics around sponsoring a motorsports team and the return for your investment.

Promotion Methods

Depending on your organization’s goals, we can cater our partnership’s objectives to maximize the utility of our work together.

• For partnerships focused on growing clientele, advertising via graphics on the transport equipment and in the pits are the most effective method. They reach people who are curiously looking around the pits as well as commuters in the vicinity of the trailer during equipment transport. Acknowledgement and promotion on the website also can reach a few thousand people annually, but is a different market, discussed below.

• Partnerships can also be focused on customer and team activation through activities around the race team. This can include promotions for customers to have a chance to spend the day at the track with the team or for guided experiences at local professional race events. Additionally, enrichment activities for your own team and staff can also be organized at the track or with the kart at your own internal events for team bonding and growth.

Markets Reached

Karting drivers, teams, & fans

This is the primary audience that our partnership would reach. Race weekends typically have 300-500 attendees, many of who are consistently at the track throughout the competitive season. National events tend to have additional attendance from across the West Coast. Practice days typically include some regulars, but also many non-competitive drivers who are enthusiasts that may occasionally rent a kart, but generally spend their money on other hobbies.

Among all of these attendees, many have multiple personal cars- usually performance or specialty vehicles, are fans of professional motorsports, and choose to use their discretionary income on activities and services.

Track Attendees

A benefit of Northern California’s dominant karting track being at Sonoma Raceway is that people attending spectator and driving events at the car track frequently explore the facility and check out the karting track. These people are typically curious and have a range of backgrounds between motorsports fans who do not actively participate in the sport to people who use their personal vehicles for track days, autocrosses, and car shows.

General Public

A secondary market reached through the racing partnership is the general public that encounters the racing trailer in transit. This includes encounters on local roads and highways, charging stations, rest stops, and hotels. The number of impressions through advertising on the trailer away from the track varies significantly, but in a regular round-trip to the track, 2.5 hrs are spent in city or stop-and-go traffic and 1-2hrs are spent in flowing highway and suburb roads.

Beyond simply advertising your logo, promotions and deals for your products can also be advertised to attract more engagement or to track the visitors to your website who come from this method.

Website Traffic

This portfolio website’s predominant traffic is student engineers researching Formula SAE vehicles. This traffic is due to my experience on MIT‘s Formula SAE team and search engine optimization of my write-ups on those projects. If you’re targeting a student engineer demographic, hyperlinks and promotions on this site are a good option to pursue.

Quality Improvement

Justifying spending on advertising and enrichment can be challenging, especially when done through mediums that don’t provide clear metrics unlike digital marketing. Though it can vary, quarterly or semi-annual meetings are my standard for reviewing partnership goals and strategies, as well as planning for further activity to bring more utility to your organization from this partnership

Budget

To provide some context for what a season costs, and how partnerships benefit the race team, a high-level budget overview is provided here. An 8-race, 12-practice schedule results in an estimated budget of $28,373.87. The largest cost items for a season are the engine maintenance costs (around $6,000) and the season’s entry fees, which are approximately $6,970. For 2025, this consists of 7 races at Sonoma Raceway and 1 race at K1 Circuit outside of Los Angeles.

An average local race event costs around $2,000 with national events ranging from $3,500-$6,000 depending on travel distance. Additional budget capacity allows for more races, either in Southern California or in national events in the Midwest and East Coast.